Traditional media is dying. This isn’t hyperbole - over the last two years, we’ve been inundated almost weekly with some form of layoffs, shutdowns, or consolidations. The acceleration of technology, the rise of the creator economy, and changes in Name, Image, and Likeness (NIL) means that anyone with a cell phone, internet connection, and access to an app store can create, upload, and release content in an instant.
We’re moving toward a world where everyone is a media company, but the tools serving media companies and their teams as they exist haven't progressed at quite the same rate.
Today, managing an actual campaign involves many moving parts across outreach, sourcing, communication, and coordinating 20+ different tools, yet still handling numerous manual tasks for the creators and brand clients across that lifecycle.
This fragmented and broken ecosystem we’ve accepted as the status quo is not sustainable.
So, we’ve been envisioning a new world and future with INGENIUS where agencies, brands, and creators work together seamlessly.
Why A Creator Marketing Platform?
The challenge that brands, including B2B and B2C, face is having to juggle multiple systems to manage a team, engage with an audience, distribute content, and track revenue. It leads to more time in administration and less time in their zone of genius. Our early research shows that for every high-end creator earning more than $150,000 - they are leaving $1Million in revenue on the table due to time lost. The agencies supporting them and the brands investing in them lose even more.
INGENIUS solves this issue in a holistic manner, not just through standard CRM functionalities, but by providing a solution that is both intuitive to the needs of agencies and brands, but also built for the creators they serve.
Some may question, does the creator economy really need yet another tool? The answer is no, they don't need 'another' tool; they need the right tool. That's what we're building with INGENIUS—a platform that creative teams won't want to live without not just because of the power it wields, but also because of the way it seamlessly integrates into the tools they already love and are learning to make a living on.
The Master Plan
Our initial product is for agencies and brands who see the intrinsic value in a tool that offers them advanced functionalities like Revenue Tracking, Project and Campaign Management, Curated Opportunities, and End-to-End support to scale their growth through creator program management alongside pitching support to expand their footprint and increase their revenue. Our brand acquisition system helps to deliver on the needs of brands and agencies, granting them access to deals they would not have secured otherwise and exponentially increasing their capacity while also highlighting the business intelligence needed to scale.
Brand & Creator Relationship Management (BCRM)
Effortlessly manage relationships with talent, influencers, and clients. Our BCRM system streamlines communication, contract management, and partnership optimization, ensuring seamless collaboration and enhanced client satisfaction.
Project and Campaign Management
Simplify project management and campaign execution with our centralized platform. Track campaign timelines, milestones, and deliverables with ease, empowering you to stay organized and in control every step of the way.
And, up next, we’re tackling analytics and reporting so that our partners can harness the power of data to gain actionable insights into campaign performance, measure ROI, and track key metrics to drive informed decision-making and optimize strategies for success.
We’ll continue partnering with brands who see the value in creator-led campaigns, pairing them with creators who are able to deliver content at scale, and making it easier than ever to launch a campaign, grow revenue, measure its performance, and stay in your zone of genius. We’ll help brands find the creators they need and we’ll help agencies manage their creators, contacts, opportunities, and revenue, while supporting creators as they deliver their final product all in the same ecosystem.
Looking Ahead
The last few months have been absolutely wild for us! We’ve been fortunate to partner with amazing brands like Reebok, Liquid Death, Integral Studio, 24/7 Artists, and more - who are committed to building a Creator Economy that works for everyone.
We’re grateful to get the opportunity to serve so many partners this early on in our journey, but the next stage for us is delivering scalable tools that will cater to the needs of the Brands driving culture forward and next 500 Million creators building the future of media and entertainment.
INGENIUS is in shipping mode and our mission is to accelerate the path to market for global brands and empower the next generation of creative genius with the tools, resources, and knowledge they need to expand globally and make more money.
Join us.
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